As the operator of this Website, I (“Once Upon An Alpha,” “OUAA” or “me”) care about your privacy and the security of your information. I want you to be familiar with how I collect, use and disclose information. This Privacy Policy describes my practices in connection with information that I collect through this Website, Social Media Pages, and HTML-formatted Email messages that I send to you, referred to collectively in this Privacy Policy as “Services.”


Once Upon An Alpha is the entity responsible for collection, use and disclosure of your personal information (as defined below) under this Privacy Policy. If you have any questions about this Privacy Policy, please contact me at


From time to time, I may change the Privacy Policy. When I do, the “Last Updated” line at the top of this page will be revised. You are responsible for regularly reviewing this Privacy Policy. Your continued use of the Website following the posting of changes to the Privacy Policy indicates your acceptance of those changes. Unless I provide you with specific notice, no changes to my Privacy Policy will apply retroactively.


Personal information is information that identifies you as an individual or relates to an identifiable individual. When you use my Services by, among other actions, subscribing to my newsletter, browsing my Website or otherwise interacting with my Services, some minimal personal information may be collected when necessary for delivering to you my Services and enhancing your experience.Typically this means your name and email address if and when you choose to provide that information, as well as any optional information you choose to provide when filling out your user account’s profile on my Blog.

My Website collects these limited pieces of personal information in a variety of ways, including when you:

  • Sign up to receive Email, newsletters or other communications via my mailing list;
  • Leave a comment;
  • Otherwise communicate with me via my Services; or
  • If you disclose any personal information relating to other people to me or to my service providers in connection with my Services, you represent that you have the authority to do so and to permit me to use the information in accordance with this Privacy Policy.


I collect, use or otherwise process personal information as allowed under applicable laws, including where based on one or more of the following:

  • The legitimate interests of Once Upon An Alpha, a third party or yourself. “Legitimate interest” is a technical term under the regulation. It means that there are good reasons for the processing of your personal information and measures are taken to minimize the impact on your privacy rights and interests. “Legitimate interest” also references my use of your data in ways you would reasonably expect and that have a minimal privacy impact. I have a legitimate interest in collecting and processing personal information, for example: (1) to ensure that my networks and information are secure; (2) to administer and generally operate the Website; and (3) to prevent fraud;
  • The compliance of a legal obligation to which I are subject; or
  • The consent you provide to me at the point of collection of your personal information.

I may use personal information to:

  • Provide you with content and services that you request;
  • Communicate with you about changes to my policies;
  • Send you newsletters and Emails;
  • Optimize or improve my products, services and operations;
  • Detect, investigate, and prevent activities that may violate my policies or be illegal;
  • Communicate with you about your account, respond to your inquiries and send you information about features and enhancements of my Services; and
  • Perform statistical, demographic, and marketing analyses of users of my Services.

I may aggregate and/or anonymize personal information so that it will no longer be considered personal information. I do so to generate other data for my use, which I may use and disclose for any purpose.


I won’t disclose personal information collected via my Services, except as specifically described in this Privacy Policy.

I may disclose personal information collected from you if required to do so by law or in the good-faith belief that such action is necessary to (a) conform to applicable law or comply with legal process; (b) protect and defend the my rights or property, my Services or my users, and (c) act under emergency circumstances to protect the personal safety of someone in danger.

I may occasionally provide personal information collected from you to companies that provide support services to me or perform functions on my behalf, such as web design or analytics, when these companies have a clear need for such personal information in order to perform their functions.

I may disclose personal information to third parties to help me determine how people use parts of my Services so I can improve my Services and develop new product offerings. I may provide personal information about how my users collectively use my Services in aggregated form to my service providers and other third parties.

By using my Services, you may elect to disclose personal information:

+ On comments sections, contact forms and other services to which you are able to post information and content (including, without limitation, my Social Media Pages).
+ Through your social sharing activity. When you connect your website account with your social media account, you will share information with your friends associated with your social media account, with other users, and with your social media account provider. By doing so, you authorize my Services to facilitate this sharing of information, and you understand that the use of shared information will be governed by the social media provider’s privacy policy.
+ Please remember that any information you share in public areas, such as comment sections or forums, or that you otherwise post, display or disseminate in an area that is viewable by other users of my Services, becomes public. Please be careful about what you disclose and do not disclose any Personal Information that you expect to keep private.


Other information is any information that does not specifically identify you and is collected through technology includes tracking information collected by me as well as third parties. Other information includes:

+ Information about your computer, mobile device, or other device that you use to access my Services such as your device type and brand, operating system, unique device identifiers, browser type, browser client ID, browser language, Internet Service Provider;
+ Usage information about your use of my Services, such as a reading history of the pages you view;
+ Additional “traffic data” such as time of access, visitor ID, traffic channel, traffic source, traffic medium, campaign name, date of access, software crash reports, session identification number, access times, and referring website addresses;
+ Search terms and search results;
+ Location data such as your IP address, geolocation information (longitude and latitude);
+ Demographic information and other information provided by you that does not reveal your specific identity; and
+ Other information that has been aggregated in a manner such that it no longer reveals your specific identity.


I and my service providers may collect other information in a variety of ways, including:

Through your browser or device:

Certain information is collected by most browsers or automatically through your device, such as your Media Access Control (MAC) address, computer type (Windows or Mac), screen resolution, operating system name and version, device manufacturer and model, language, Internet browser type and the name and version of my Services you are using. I may use this information to ensure that my Services function properly.

Using cookies, pixel tags and other similar technologies:

Like many websites, my Services may use “cookies”, which are small text files that are stored on your computer or equipment when you visit certain online pages and that record your preferences and actions. I use cookies to track use of my Services. I may also use cookies to monitor traffic, improve my Services and make it easier and/or relevant for your use.

You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but, if you prefer, you can usually modify your browser setting to decline cookies. If you delete your cookies or if you set your Web browser to decline cookies, some features of my Services may not work or may not work as designed. For more information on cookies and how to disable them, you can consult the information provided by the Interactive Advertising Bureau at

I use Google Analytics, which uses cookies and similar technologies to collect and analyze information about use of my Services and report on activities and trends.  This service may also collect information regarding the use of other websites, apps and online resources.  You can learn about Google’s practices by going here, and opt out of them by downloading the Google Analytics opt-out browser add-on, available here.

Pixel tags (also known as Web beacons and clear GIFs) are used to, among other things, track the actions of users of my Services (including email recipients), measure the success of my marketing campaigns, and compile statistics about usage of my Services and response rates.


As noted above, I collect and store your device’s source IP address. Your IP address is automatically assigned to your computer by your internet service provider. An IP address discloses the general location (i.e. city, state, country and continent) of your device at the time you access my Services. I may use your device’s IP address to:

+ Optimize my products, services and operations;
+ Detect, investigate, and prevent activities that may violate my policies or be illegal
+ Identify the country where you are located so that I can assess my legal obligations; and
+ Perform statistical, demographic, and marketing analyses of users of the Website.


I may use and disclose other information for any purpose, except where I are required to do otherwise under applicable law. In some instances, I may combine other information with personal information. If I do, I will treat the combined information as personal information as long as it is combined.


I ask that you not send me, and you not disclose, any sensitive personal information (e.g., social security numbers, information related to racial or ethnic origin, political opinions, religion or other beliefs, health, biometrics or genetic characteristics, criminal background or trade union membership) on or through my Services or otherwise to us.


I use reasonable efforts to safeguard personal information. However, no data storage system or transmission method can be guaranteed to be 100% secure. As a result, I cannot guarantee the security of any information (including personal information) that I obtain. If you have reason to believe that your interaction with me is no longer secure, please immediately notify me by email at


If you do not want to receive promotional Email from me, you can opt out at any time by sending a request and I will personally unsubscribe you. You can also click “Unsubscribe” in any Email you receive from me.

I will comply with your request(s) as soon as reasonably practicable. Please note that if you opt out of receiving marketing-related emails from me, I can still send you important administrative messages, from which you cannot opt out unless you delete your account on the Website.


If you would like to request to review, correct, restrict or delete personal information that you have previously provided to me, object to the processing of personal information, or request to receive an electronic copy of your personal information for purposes of transmitting it to another company (to the extent this right to data portability is provided to you by applicable law), you may contact me directly at

In your request, please state what personal information you would like to have changed, whether you would like to have your personal information suppressed from my database or otherwise let me know what limitations you would like to put on my use of your Personal Information. For your protection, I may only implement requests with respect to the Personal Information associated with the particular email address that you use to send me your request, and I may need to verify your identity before implementing your request.

I will respond to your request in a manner consistent with applicable laws.

Please note that I may need to retain certain information for recordkeeping purposes and/or to complete any transactions that you began prior to requesting a change or deletion (e.g., when you enter a promotion, you may not be able to change or delete the personal information provided until after the completion of such purchase or promotion).

You may ask me to remove content or information that you have posted to my Services by contacting me at the information listed above. Please note that your request does not ensure complete or comprehensive removal of the content or information, as, for example, some of your content may have been reposted by another user.


I retain personal information for as long as needed or permitted in light of the purpose(s) for which it was obtained and consistent with applicable law.

The criteria used to determine my retention periods include:

+ The length of time I have an ongoing relationship with you and provide my Services to you (for example, for as long as you participate to a promotion with me or keep using my Services);
+ Whether there is a legal obligation to which I are subject (for example, certain laws require me to keep records of your transactions for a certain period of time before I can delete them); or
+ Whether retention is advisable in light of my legal position (such as in regard to applicable statutes of limitations, litigation or regulatory investigations).


This Privacy Policy does not address, and I are not responsible for, the privacy, information or other practices of any third parties, including any third party operating any website or service to which my Services link. The inclusion of a link on my Services does not imply endorsement of the linked site or service by me or by my affiliates.
In addition, I are not responsible for the information collection, use, disclosure or security policies or practices of other organizations, such as Disqus, Facebook, Twitter, Apple, Google, Microsoft, RIM or any other app developer, app provider, social media platform provider, operating system provider, wireless service provider or device manufacturer, including with respect to any personal information you disclose to other organizations through or in connection with my Social Media Pages.


My Services are not directed to children and I do not knowingly collect or store any personal information from children except as permitted by applicable law.


Disclosure: Once Upon An Alpha is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to and All Amazon purchase links on this website have affiliate tags.

Once Upon An Alpha never accepts payment in exchange for reviews or recommendations.